FC Barcelona and NIKE, Inc. have finally revealed the extended contract for the sponsorship deal, which was due to end on 30 June 2018 as adidas was looking to take over the Spanish giants in a bid to take full control of the Replica Shirt business. However the long-term agreement is a landmark in global football and builds upon a highly successful partnership and nike are looking for big return on investment. The details of the agreement will be reported, and have to be ratified, at the next General Assembly.
The contract extends the relationship between FC Barcelona and NIKE to over 30 years which is a record and proof of the belief in the clubs future, should Barcelona have a dip in form i am not sure what the get out jail free card holds, but the odds of them becoming relegated is far fetched.
FC Barcelona and NIKE signed their first partnership agreement back in 1998 and have experienced two decades of extraordinary football together, with the club winning 4 Champions Leagues, 10 Ligas, 4 editions of the Copa del Rey and 3 Club World Cups, among others.
Statement by Josep M. Bartomeu, president of FC Barcelona
“Through this new agreement with NIKE we are extending a strategic alliance for the Club, while also reinforcing our global position, hand in hand with the leading global sports brand.”
“We are excited by this new agreement and are confident that we’ll be able to celebrate continued sporting successes together.”
Statement by Trevor Edwards, president of the NIKE Brand
“FC Barcelona is one of football’s greatest clubs, inspiring millions of sports fans across the globe, and we are extremely proud to continue our partnership together.”
“Our deep relationship with FC Barcelona extends NIKE’s leadership position in football and we are excited by the opportunity to further grow the world’s most global sport.”