Nike Mercurial Mash Up Football Boots
Beyond disrupting the pitch, the Nike Mercurial Soccer Cleat also extends the narrative of Nike’s coveted “What the” design themes. In 2007, Nike Skateboarding produced the brand’s first iconic colorway mashup, the Nike SB “What the Dunk” shoe. Then Nike Basketball elevated the concept, celebrating memorable signature basketball shoes beginning with the “What the Kobe” in 2012.
“What the…” applies this eclectic treatment to football for the first time, crafting a time capsule of the silo history. Four past style logos are mashed up to create the logo on the heel tab and aglets. The left and right boots boast the same design, striped with iconic colorways, while the sockliner showcases iconic Nike Mercurial elements. In total, 18 colors from previous silo iterations meld together into one Superfly boot — the most colors Nike has ever used in a football boot. Click on the photos below to learn more about the styles that comprise “What the…”
Mercurial Football Boot Designs
“What the..” comes in a “What the Box,” with the retrospective color mashup on the inside. The “What the Bag” is designed with the combination of four logo fonts on the front and a timeline of iconic boots on the back. 3,000 boots will be available beginning May 5.