adidas today revealed the latest iteration of the adizero f50 Messi football boots collection. Messi’s exclusive f50 boots receive their latest treatment with a Bold turbo/Blast/Purple/White colourway. To celebrate the launch the world’s leading football brand has displayed the genius of Leo Messi like you’ve never seen it before. To explore the actions that make him the best in the world, Leo has been fitted up with an innovative LED light suit to help capture his movements, touch and speed in a whole new light.
This film entitled ‘The New Speed of Light’ is a truly unique study of football motion. Created using a bespoke LED suit and a pair of ‘hacked’ adizero f50 Messi boots, it showcases the direction and body movement of the world’s best player. It was shot at 1000 frames per second to create a specially developed visual display that defines the new speed of light.
Filmed in Barcelona by ML studios and directed by Marcus Lyall, the film features a track by Congorock (Ivory – Bloody Beetroots Remix) to compliment the echo effect and concert visual aesthetic of the film.
The adizero f50 combines revolutionary technologies and precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero f50 is one of the lightest shoes on the market.
The f50 features a range of ground-breaking technologies including, Sprintskin – a 1.5mm thick layer made from DUALMAX synthetic with exclusive leather grain optic that allows the boot to be lightweight whilst maintaining a natural feeling between boot and ball, Sprintweb – the 3D printed texture on the surface of the boot that allows for exceptional ball control at speed and also provides the supple but stable construction and Sprintframe – a strong but lightweight lower section that offers players a perfectly balanced boot.