The Barclays Premier League champions Manchester City will wear a bold new away kit featuring two tones of purple in cups this season. The new kit is inspired by designs City wore in the early ’90s and as recently as the 2007-08 season, and also features a lime green tone that City fans will recognize from kits of the past.
The shirt, shorts and socks are all in a lighter tone of purple on the front, while the entire back is a darker purple. These two tones are divided by a lime green stripe on both sides of the kit.
These stripes stretch from the collar, along both shoulders, down each side of the shirt, the shorts, and right down to the socks. The stripe will accentuate a sense of speed when players are in motion.
“This half-and-half appearance is a traditional football design, but we added a new twist,” said Martin Lotti, Creative Director of Nike Football. “We wanted to utilize vibrant color so the kits look brighter at night against the grass and under floodlights. Under a dark sky, these kits will look electric, as if powered by batteries, and will provide an almost electric flash of color on the pitch.”
The shirt also boasts a classic design with a sophisticated polo neck collar and a three-button placket in the darker tone of purple.
Inside the back of the neck is a marbled purple pennant tab with the message, “We are City.”
On the back of the shirt, the names and numbers are in a new italicized font in lime green with a drop-shadow purple border.
While this new kit features Nike’s signature style and passion, it has also been designed to offer players the very latest in performance innovation, kit technology and environmental sustainability.
The new Manchester City kit will be available to pre-order at nike.com from Sept. 16 and on sale from Sept. 25.
NIKE DRI-FIT TECHNOLOGY
Nike Dri-FIT technology draws sweat away from the body to the exterior of the shirts and shorts, where the moisture quickly evaporates. This allows players to perform at their absolute best by remaining cooler, drier and more comfortable.
Laser-cut ventilation holes and mesh panels in key areas of the kit also improve performance by increasing air circulation to the players’ bodies and regulating their temperatures throughout the 90 minutes on the pitch.
The kits are crafted from a new dual-knit fabric consisting of cotton and recycled polyester, which helps remove sweat and delivers a softer feel and an overall more flattering appearance.
In line with Nike’s commitment to superior performance with lower environmental impact, the kits continue to feature fabric made from recycled plastic water bottles. The shorts are made of 100 percent recycled polyester and the shirts are made of 96 percent recycled polyester, while the socks are composed of 78 percent recycled polyester.
Each kit is made using an average of 18 recycled plastic bottles, and since 2010, Nike has diverted almost two billion bottles from landfills.
By using recycled polyester, Nike also reduces the energy consumed in the entire process by up to 30 percent.
AN UPDATED AND PERFECT FIT
Nike captured 3D body scans of many of the world’s leading footballers to create a kit with an updated and perfect new fit. The modern fit effortlessly improves players’ comfort and performance by allowing the body to move more naturally within the kit.
Nike’s designers also spoke to players to understand what they want from a sock during a game. As a result, the Nike Elite Match fit sock for 2014 incorporates a sleeker and updated design created especially for football.
The sock features strategically cushioned zones to provide comfort and protection around the big toe and the anklebones — where the majority of impact occurs — while arch support provides a firm foundation for the foot to prevent slipping.
There is also less material on the sock to enhance players’ touch, while flex grooves on the ankle and top of the foot prevent bunching.